Evolution, Not Revolution
Published by: Nathan Fraser on 09-01-2015Tweet
Are you a revolutionary, or an evolutionary? In this episode, I look at why being evolutionary might be the better way to go. If your trying to sell something to someone - be it a product, service, or an idea - hitting them with something completely revolutionary might blow up in your face. If it's a product or service, it might be so radical that you have to do way to much explaining and teaching before it can be seen as something your customer needs. This is not a good position to be in. If you're an activist, and the idea you are trying to sell is way to revolutionary, you might shut down people's minds before you ever have a chance to expand them. In this episode, you will gain some key insights on how to pre-frame what ever you trying to promote, in a way that will still make it accessible to your intended audience.
Keywords: tipping point ideas products revolutionary evolutionary activism effective marketing